Multiple Applications for a Product Configurator

Configurator is an add-on that can make a lot of sense for your e-Commerce website. Read our previous  blog posts here and here to learn more about what it does and the benefits you can gain. This blog post will address some practical applications to give you some inspiration.

We know that you understand your business and your industry on a deep level. We also realize that you need to have specific modifications to your webshop to meet those needs. A solution that is open to these customizations will run more efficiently and will be able to anticipate growth and expansion much easier. Whatever your situation, we’ll try our darndest to make it work for you and your company.

Here are some ways you can make Nav-to-Net™ Configurator work for you:

Transportation Industry

When selling modes of transportation, there is usually something for everyone and every situation because it’s not one-size-fits-all. Cars and bicycles are great examples that would benefit from using a configurator. For a car, you can pick a model, trim, exterior, interior, performance, tires, car accessories, etc. Each step brings the customer closer to creating their ideal vehicle. For a bicycle, you can pick the appropriate model for the terrain, size, colour, seats, tires, and more. There are several ways to customize these things, depending on the purpose or customer. When contemplating big purchases, lay out all the steps and details that a customer would care about clearly and logically. This way, customers will get the most out of the online guided selling process.

Travel Industry

Vacation is experience driven so if you’re in the travel or hospitality industry, this could be for you. With Configurator, customers can pick dates, hotels, rooms, flights, activities, if they want travel insurance, and more. Planning a vacation is not always straightforward so a product configurator would make the experience as pleasant as possible. Vacations are about fun and relaxation – the selection and booking process should reflect that. Some people are also first-time travelers and will be thankful to have all the details thought out for them. This lessens the chance of them forgetting to book something, increasing their satisfaction.

Fashion Industry

Whether it be clothing or shoes, the possibilities here are virtually endless. Subtle nuances and details can make a huge difference. For example, a customer can pick their ideal workout outfit, taking into consideration the activity it is meant for, weather, style preferences, and features. It’s also easy to cross-sell and upsell items like athletic shoes. The product configurator can also be used to design the perfect athletic shoe so it looks and performs exactly as the customer intends.

You can also use Configurator for jewelry, for example designing a one-of-a-kind engagement ring or other statement and unique accessories. To have a piece of jewelry to reflect a particular milestone or special occasion is meaningful. Configurator can walk the customer through the process of picking gemstones, colours, metals, sizes, and give them the opportunity to purchase matching accessories.

Design and Home Decor

Configurator can be used for setting up a space, like a living room or office, helping customers choose their preferred products to build an environment that suit their particular needs. It starts with putting the customer in the right frame of mind, if they were to imagine their ideal living room, for example. Then they are presented with choices in furniture, textiles, and accessories to design their perfect space.

You can also use it to build furniture, like the perfect bed including mattress and box spring, or combining different shelves and units to build an entertainment center or bookcase unit. Customers can choose size, material, finish, various accessories, and multiple configurations to make it fit their design and living needs.

Engineering and Construction

B2B companies can also make use of Configurator. Engineering or construction companies know that rules and constraints are very important and a customer would rely on their expertise. It helps customers know what can or cannot be built. In addition, there could be as many as several thousand products available; a product configurator will help make some sense of the inventory and guide customers through the buying process so they can be confident and satisfied with their decisions. For B2B companies, this is a chance to share your knowledge and teach customers, encouraging trusting relationships. It also makes the sales process more automated, freeing up your resources and allowing you to focus on other areas of your business.

Summary

An add-on like Nav-to-Net™ Configurator will  have all the bases covered when it comes to guided selling. Completely integrated with Microsoft Dynamics™ NAV, there are several customizable features that make it a substantial addition to your webshop. Because of its sophisticated and robust structure, we can do all the development to make a configurator fit your vision for your e-Commerce website.

What are some ways you can picture yourself using a product configurator?

Talk to us to see where we can take your e-Commerce business. Sign up for our newsletter or contact us with your questions. Request a personalized demo to see Configurator live!

Read our Configurator Brochure for more information.