Content Planning for Responsive Design

Taking form and function to the next level, we must pay close attention to content when adopting Responsive Design for our e-Commerce websites.

If you’re considering an e-Commerce website built with Responsive Design, you’re probably in at least one of these situations:

• You need a mobile-friendly site to stand up to competitors
• Your current site and/or platform is outdated and you need a redesign
• You need to push your company forward into the mobile market

Outgrowing your e-Commerce solution can have serious repercussions on your business. Not only do you lag behind your competition, you fail to effectively meet customer needs, business processes become increasingly clumsy, and poor integration will create more problems than it solves. Updating your e-Commerce solution to one that is truly integrated on all levels with your ERP is a step in the right direction.

Types of Shoppers – Focused on the Mission

Image courtesy of stockimages / FreeDigitalPhotos

This is Part 2 of the Types of Shoppers series. Read Part 1 here – The Bargain Hunter.

Understanding your customer is an important part of e-Commerce success. In tailoring your sales approach, however, there has to be a balance. You should be flexible enough to accommodate the variety of shoppers that will come across your webshop; you want to attract as many customers as possible. You should also be strict enough in coming up with your content design and messaging. A surefire way to fail is to try and please everybody. Take an honest look at who your audience is, both existing and potential, and create your content and sales strategy accordingly.

As an e-Commerce solution provider for Microsoft Dynamics™ NAV, Digital Vantage Point looks not only to our clients for inspiration but their end customers. We want to build solutions that work for both. In this article, we’re going to talk about the focused shopper whose mission is to get what they want, quickly and easily. 

Customer Experience: Look and Feel of a Webshop

This is part 3 of our Enhancing the Customer Experience Blog Series.

You can read Part 1 and Part 2.

Customer experience is an important part of increasing our e-Commerce sales, but there are many different components to it. There are several ways to approach it and many best practices concerned with providing customers with a positive experience on your webshop. We’ve written blog posts on how to enhance the customer experience of your webshop to help increase sales, covering topics from navigation, personalization, and profile selling. This blog post will focus on the look and feel of the webshop as an important facet of the customer experience.

Brand Storytelling in E-Commerce

How to Use Stories Effectively in E-Commerce and the DVP Philosophy

“We humbly recognize that we do not know as much about their business as they do, but we will do our best to deliver our expertise in the areas we know.”

– Michael Kulik, President

 

No Longer an Elevator Pitch

Storytelling is a huge part of our culture – we as humans communicate through stories and they are a central part in how we naturally engage in conversation. Not only is a story easier to consume, but it resonates deeper and people can create a connection. A story has a point – it has a hero, it has a crisis, it solves problems.

E-Commerce allows for a new narrative to be told. The e-Commerce platforms allows for a variety of formats and mediums, different ways to reach out to customers and appeal to them. This includes images, videos, text, social media, etc. Digital storytelling is still valid – it’s just another form of business communication without it being dry, boring, and unappealing.